Category: General
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Ready your reader funnel for success in 2024 and beyond
Funnels, segmentation, and automation — it’s no surprise these are core topics at an international conference about media subscriptions. Executives from The Washington Post, Handelsblatt, and Nikkei shared their strategies around customer acquisition at INMA’s Media Subscriptions Summit on Thursday — sponsored by AdvantageCS, Chartbeat, Chartbeat, Google, FT Strategies, Piano, United Robots, WordPress VIP, and Zuora.…
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‘Terrifying’ Willy Wonka event used AI images to mislead guests. Here’s how to avoid getting duped by fake marketing photos.
A Willy Wonka-themed event in Scotland that invited guests to “indulge in a chocolate fantasy” turned out to be a sparsely decorated warehouse with nightmarish knock-off characters and limited supplies that didn’t even include chocolate. The AI-generated images used in the event’s marketing materials are partially to blame for the disappointment. While many visitors were…
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The journey of ASU alumni founders in the marketing industry
When ASU alumni Ken Bonham and Scott Kaufmann first met, it was through mutual friends. They were not in the same major, graduating class or job field. But years later, they would eventually find themselves as roommates, friends and then business partners. In their shared apartment, Kaufmann pitched the idea for a new marketing firm,…
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11 Ways to Master Content Marketing (According to Business Experts)
In today’s online, social-media-driven age, nothing attracts potential customers to a business quite like content marketing. Whether it’s a humorous video, an educational blog post or just consistent, engaging social media posts, content that grabs customers’ attention and keeps them coming back for more is the secret weapon of any successful business. But if you…
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How Activewear Brand Halara Harnessed The Marketing Power Of TikTok
Halara Halara Every so often my many interests (fashion, fitness, influencer marketing) all intersect into one perfect story, and such is the case with the incredible success of Halara. If you have spent any time on TikTok in the past few years, you have no doubt seen ads for their leggings, tennis skirts, and other…
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Harnessing the Power of AI: How Appy Pie Can Boost Your Business Growth
Share Tweet Share Share Email In today’s digital landscape, having a strong online presence is paramount for the success of any business. A well-designed website serves as the virtual storefront, attracting potential customers and establishing credibility. However, creating a professional website can be challenging, especially for those lacking technical skills. This is where AI-powered…
