Category: General
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How does AI support creativity? A marketing perspective
Braze has released its annual Global Customer Engagement Review, covering three trends for customer engagement in 2024. It’s the first trend we will look at here – creativity and strategy work better together with AI. Some might argue that creativity and AI only go together because leveraging AI for routine work paves the way to…
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Meta’s Facebook, Instagram, and Messenger are All Down from a Worldwide Outage while Users Flock to X
Meta’s social media platforms – Facebook, Instagram, and Messenger – suddenly go offline, as users flock to X (formerly Twitter) for updates. (Images: Meta) Meta‘s social media giants – Facebook, Instagram, and Messenger – are grappling with widespread technical problems, leaving a throng of users unable to access these platforms. UPDATE: The services of Meta’s…
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AI, data, and social commerce: Reshaping SEA’s marketing playbook for 2024
Southeast Asia’s (SEA) digital economy is charging ahead and was projected to have reached a whopping US$100 billion by the end of 2023, according to research from Bain & Co, Temasek, and Google. But amidst this progress, brands are facing a crisis: customers are slipping away and marketing strategies that have worked well so far…
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Campaign Trail: Kayak shows limits of DIY with absurd, AI-powered ads
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. For decades, “do it yourself” has been adopted by a wide range of people, whether around home improvement, underground punk or hacker-inspired maker culture, and has become even more ubiquitous in the…
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How to Stay Human With AI-Enhanced Digital Marketing
Technology continues to revolutionize the business world and those that capitalize on these advancements are set to position themselves at a distinct advantage. In recent years, artificial intelligence (AI) has risen in prominence. What once was a concept confined to the realms of science fiction is now very much a science fact. Early adopters of…
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The Changing Landscape Of Marketing Strategy With Nicole Powell
It is fairly common for small businesses to change their marketing agency every 6 to 12 months. This high turnover rate reflects the abiding issue with the industry today. The advent of social media and resulting marketing channels was a huge overhaul in the world of marketing. Decades later, most agencies are still relying on…