Category: General
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Why this KFC social post all the way in Antigua had an impact on Malaysians
Fast food chain KFC has seen its brand sentiments plummet among Malaysians after its branch on the Caribbean Island of Antigua made a social post that seemed to reference the Palestinian refugee crisis. According to media intelligence firm CARMA, KFC’s sentiments in Malaysia dropped from 8.2% positive and 27.6% negative to 0.9% positive and 96.7% negative after KFC Antigua posted…
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Leaked hacking files show Chinese spying on citizens and foreigners alike
Chinese police are investigating an unauthorized and highly unusual online dump of documents from a private security contractor linked to the nation’s top policing agency and other parts of its government — a trove that catalogs apparent hacking activity and tools to spy on both Chinese and foreigners. Among the apparent targets of tools provided…
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Social Media Guide for Women-Owned Businesses
Women have not always an easy path toward entrepreneurship and economic independence. Fortunately, as innovations such as the internet have become part of the fabric of society, determined women have found success in business using social media. Women across every ethnic group and industry can learn from the success of their predecessors and grow their…
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Florida teens warn that proposed social media ban may have unforeseen consequences | Orlando
click to enlarge During the height of the pandemic, 14-year-old Taylor Thigpen started his business, PlantKingusa, with $5, a d ream, and an Instagram page. His love for horticulture and interest in sustainability led him to create his own plant nursery to ship out plants across the country. Growing up in Green Cove Springs, south…
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5 reasons your business is struggling with social media
In today’s digital age, social media has transcended its initial purpose of connecting individuals, evolving into a crucial platform for businesses aiming to enhance their visibility, engage with their audience, and drive growth. With billions of active users across various platforms, the opportunity to reach a vast and diverse audience has never been greater. However,…
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Decluttering your product range may have surprising benefits
In my experience in category management, the 1990s stand out in terms of challenging the status quo: the Food Marketing Institute’s (FMI) research on product assortment. This wasn’t just academic; it struck at the heart of retail strategy. The following is an excerpt from The effect of retail assortment size on perceptions, choice, and sales:…
