Category: Offline Marketing

Today’s consumers research products, browse and shop online, making a digital marketing strategy an essential element of any business’s marketing plan. Online marketing messages target customers with an active presence in digital spaces, effectively reaching them where they spend time online.  However, digital marketing isn’t the only effective marketing strategy. Consumers utilize both brick-and-mortar and…

The sting of inflation may have you pondering how to make some extra income. If you have the time and energy, you can put your skills and passions to work with a side hustle. NerdWallet rounded up 25 real ways to make money at home, online or out and about. For each potential side job,…

His group decided to find out. They built the new, diversified version of AlphaZero, which includes multiple AI systems that trained independently and on a variety of situations. The algorithm that governs the overall system acts as a kind of virtual matchmaker, Zahavy said: one designed to identify which agent has the best chance of…

By Avanish Agarwal With an increasing amount of competition among brands in the media and with attention spans slowly decreasing, it is no surprising that marketing tactics are turning to the aptly named ‘Shockvertising’. A portmanteau word of ‘shock’ and ‘advertising’, it is an innovative but controversial way to catch audience attention. It is used…

PayPal is working on a new consumer app for its mobile customers, and suggested that it will be “ready” to take advantage of the new EU regulation, the Digital Markets Act (DMA), when it goes into effect next month for tech “gatekeepers,” like Apple. For PayPal, one of the significant changes coming in the DMA…

The Integrated Systems Europe (ISE) 2024 event was abuzz with excitement as leading players in the digital display industry showcased their cutting-edge e-paper solutions. Let’s take a closer look at some of the most intriguing innovations unveiled during the event: PPDS introduces Philips Tableaux low-power e-paper signage: PPDS stole the spotlight with its Philips Tableaux…