Category: Mobile Marketing

  • Simpleview and Visit Widget announce mobile apps made for tourism

    Simpleview and Visit Widget announce mobile apps made for tourism

    Simpleview New technology integration will empower destination organizations to attract and engage in-market travelers TUCSON, Ariz., March 05, 2024 (GLOBE NEWSWIRE) — Simpleview and Visit Widget have teamed up to bring destination marketing organizations (DMOs) the ultimate mobile application and visitor journey solution. Visit Widget is an advanced, cross-device application that creates an engaging and…

  • Digital Turbine’s New Report Highlights Brands With “BIG” Opportunities in Mobile Games

    Digital Turbine’s New Report Highlights Brands With “BIG” Opportunities in Mobile Games

    From Delta Airlines to SHEIN, Papa John’s to Aveeno, the “Brands In Games” (B.I.G.) version of the BRAG Index reveals 100+ brands with untapped advertising potential in mobile games. AUSTIN, Texas, Feb. 28, 2024 /PRNewswire/ — Digital Turbine and Apptopia today announced the launch of the BRAG Index IV, pivoting the Index’s scope to focus specifically…

  • 5 Mobile marketing trends to watch out for in 2024

    5 Mobile marketing trends to watch out for in 2024

    2024 is here and with it comes many fresh ideas and opportunities for refining your app marketing strategy. Staying up to date with the latest trends and advancements is pivotal to ensuring your marketing strategies don’t fall flat this year. Reflecting on the past year, Yodel Mobile accurately predicted critical shifts in the app domain,…

  • MWC 2023: AI In Focus At World’s Top Mobile Fair In Spain

    MWC 2023: AI In Focus At World’s Top Mobile Fair In Spain

    People walk past a building wrapped in an advertising banner, ahead of the Mobile World Congress (MWC), in Barcelona on February 23, 2024. Image credit: Josep LAGO / AFP Phone makers are expected to focus on the unique AI-powered tools of their latest handsets at the four-day Mobile World Congress in Barcelona where 95,000 attendees…

  • Why this marketing team’s Facebook group has 33,000 members and how it empowers others

    Why this marketing team’s Facebook group has 33,000 members and how it empowers others

    During the early months of the COVID-19 pandemic in 2020, the mandatory shutdown was taking a toll on many companies, especially Black-owned businesses. Unlike many of their clients, Malcolm Coley and Newdy Felton, co-founders of the Wilmington-based marketing company Influencers Lab, found they were able to pivot. The pair leveraged an online presence, e-commerce site…

  • A Great Workplace Perk for Your Employees?

    A Great Workplace Perk for Your Employees?

    The line between personal and professional life is often blurred in the modern world of work, especially when using personal phones for work. Offering a mobile phone allowance to employees is more than just a perk – it’s a move that could strategically benefit staff and employers.  Amid the cost of living crisis, any support…