Category: AI Marketing
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7 Ways Marketers Should Be Using Generative AI Now
7 Ways Marketers Should be Using Generative AI Now Adobe Stock Marketing is all about engaging customers with compelling content – delivering thoughtful, inspiring messages that help to create a deeper relationship with the brand. Technology plays an increasingly important role in the relationship between brand and customer. And right now, generative AI is the…
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Microsoft CEO Claims ‘Enough Tech’ Exists To Stop AI Deepfakes In US Elections
Microsoft CEO Satya Nadella believes existing technology can efficiently safeguard the US elections from AI-generated deepfakes and misinformation. Generative AI, which alludes to a type of artificial intelligence (AI) that can create new content, such as text, images, music and videos, has taken the technology segment by storm. A recent UK-wide study, exploring the use…
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xAI’s Grok Review
Grok AI, developed by Elon Musk’s company called the xAI in 2 months and designed to answer spicy queries that other AI tools reject, was announced on November 4, 2023. Although Grok AI is still a product in the BETA, it has already managed to beat the GPT-3.5 model in some benchmarks. In this article,…
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‘The great unifier’: Marketing execs’ (tentative) generative AI hopes for 2024
We gathered a cross-disciplinary panel of AI-interested marketers to canvass their gen AI hopes for the year ahead. Generative AI (gen AI) means a lot of different things to different people: time saver, job threatener, game changer, empty buzzword. Marketers are no different, with opinions ranging from wide-eyed wonder to fear (and loathing). Still, last…
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As AI-made photos are the headlines for all the wrong reasons, Google releases image generation for Bard to compete with Microsoft Copilot
What you need to know Google just released image generation for its AI tool, Bard. Bard competes with Microsoft Copilot, which already had an image creation tool. AI image generation has been in the headlines recently because AI was used to make fake sexually explicit images of Taylor Swift that were then shared by many…
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How is IR sniping and AI changing the game in today’s ever-evolving threat situation?
In today’s rapidly evolving cybersecurity landscape, having a proficient security team in place is not enough. Organizations must understand the nuances of modern risks. The third and fourth episodes of the Unit 42 Threat Vector podcast shed light on two critical aspects: IR sniping and the disruptive role of AI in cyberattacks. These factors revolutionize…
