Category: AI Marketing

  • X begins rolling out Grok, its ‘rebellious’ chatbot, to subscribers

    X begins rolling out Grok, its ‘rebellious’ chatbot, to subscribers

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    Grok, a ChatGPT competitor developed by xAI, Elon Musk’s AI startup, has officially launched on X, the site formerly known as Twitter. Grok began rolling out late this afternoon to X Premium Plus subscribers in the U.S., “Premium Plus” being X’s plan that costs $16 per month for ad-free access to the social network. Longtime…

  • Pathlight rebrands as Echo AI and debuts new marketing automation features

    Pathlight rebrands as Echo AI and debuts new marketing automation features

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    Customer engagement startup Pathlight today rebranded as Echo AI and introduced new features for its flagship software platform. The company, which is incorporated as TTSF Inc., is backed by $35 million in funding from Kleiner Perkins and other investors. It provides a platform that uses artificial intelligence to find areas for improvement in call center…

  • Taylor Swift is not the first victim of AI: Decoding the deepfake dilemma

    Taylor Swift is not the first victim of AI: Decoding the deepfake dilemma

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    When sexually explicit deepfakes of Taylor Swift went viral on X (formerly known as Twitter), millions of her fans came together to bury the AI images with “Protect Taylor Swift” posts. The move worked, but it could not stop the news from hitting every major outlet. In the subsequent days, a full-blown conversation about the…

  • How AI-driven data mastery empowering business operations – Digital Transformation News

    How AI-driven data mastery empowering business operations – Digital Transformation News

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    By Supratik Shankar In today’s data-driven business landscape, the symphony of insight and efficiency arises from structured harmony. As an Analytics Leader, your role orchestrates the transformation of disjointed data into coherent knowledge, fostering innovation. In the realm of Sales and Marketing within Financial Operations (FinOps), AI-driven data management assumes the mantle of a maestro,…

  • AI Is Here to Stay. What Are Its Promises? What Are the Threats? – Oregon Business

    AI Is Here to Stay. What Are Its Promises? What Are the Threats? – Oregon Business

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    Image: Open AI, Jason E. Kaplan and Joan McGuire This image was generated by Open AI’s DALL-E 3 program, using a photograph taken by staff photographer Jason E. Kaplan as prompt. The original photo appears below. Oregon Business convened a group of thought leaders in the field to talk about what we know (and don’t…

  • How Creators of AI Influencers Make Money and Get Followers

    How Creators of AI Influencers Make Money and Get Followers

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    Aika Kittie is a self-described “digital dream girl” who posts racy content. If you scroll through her Instagram profile, you’ll find photos of her in bikinis and lingerie at the beach, pool, and in the snow, which she shares with her 67,000 followers. Aika’s photos are flawless, but in an uncanny way. And if she…