Category: AI Marketing
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What Microsoft Insiders Really Think About the Company’s AI Future
Microsoft’s chance to be the leading AI platform for business has made it the world’s most valuable public company, as Wall Street gushes about a coming productivity revolution. Inside the software giant, the outlook is hopeful but the reality is less glamorous and the path to success less clear. That’s according to interviews with several…
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How does AI support creativity? A marketing perspective
Braze has released its annual Global Customer Engagement Review, covering three trends for customer engagement in 2024. It’s the first trend we will look at here – creativity and strategy work better together with AI. Some might argue that creativity and AI only go together because leveraging AI for routine work paves the way to…
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AI, data, and social commerce: Reshaping SEA’s marketing playbook for 2024
Southeast Asia’s (SEA) digital economy is charging ahead and was projected to have reached a whopping US$100 billion by the end of 2023, according to research from Bain & Co, Temasek, and Google. But amidst this progress, brands are facing a crisis: customers are slipping away and marketing strategies that have worked well so far…
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‘Terrifying’ Willy Wonka event used AI images to mislead guests. Here’s how to avoid getting duped by fake marketing photos.
A Willy Wonka-themed event in Scotland that invited guests to “indulge in a chocolate fantasy” turned out to be a sparsely decorated warehouse with nightmarish knock-off characters and limited supplies that didn’t even include chocolate. The AI-generated images used in the event’s marketing materials are partially to blame for the disappointment. While many visitors were…
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Harnessing the Power of AI: How Appy Pie Can Boost Your Business Growth
Share Tweet Share Share Email In today’s digital landscape, having a strong online presence is paramount for the success of any business. A well-designed website serves as the virtual storefront, attracting potential customers and establishing credibility. However, creating a professional website can be challenging, especially for those lacking technical skills. This is where AI-powered…
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SOCi report: 52% of marketers cite privacy as top concern in Retail AI adoption
Privacy concerns about AI are top of mind for marketers at U.S. companies. This finding comes from SOCi, a co-marketing cloud platform for multi-location enterprises, which has released Part IV of its AI Marketing Transformation Index. When asked about their concerns regarding AI in marketing, “privacy concerns” topped the list at 52%. This was followed…
