DAB Marketing Library of the Future

Can AI-Generated Content Increase Your Google Authority?

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Artificial intelligence (AI) is rapidly changing the world, and it’s enhancing your SEO value through AI strategies. AI tools are automating tasks; they’re improving keyword research and creating more engaging artificial intelligence content. This industry is exploding.

You may not be thinking about how you’re benefitting from AI every day, but these are AI tools that many of us take for granted.

  • Virtual assistants like Siri and Alexa Siri were released in 2010!
  • Fraud detection in financial institutions.
  • Autonomous vehicles/self-driving cars.
  • AI natural language processing (NLP) for chatbots and customer service.
  • Image and facial recognition in security systems.
  • Medical diagnosis and healthcare systems.
  • Image enhancement apps that are proliferating.

Source: TechPP

Users gain more from AI than just improved Google search results. Thanks to machine learning, AI research tools, and artificial intelligence, many other tasks are also made easier by automation, personalization, and improved user experiences. We’re saving hours and hours of time each week because of AI.

How AI Is Affecting SEO

AI has had a profound impact on SEO in the following ways:

  • Automated keyword research: AI tools help SEO professionals automate keyword research by analyzing search trends, identifying high-intent keywords, and suggesting related keywords. This saves SEO professionals significant time and effort.

  • Content creation: AI tools can be used to create high-quality content that is optimized for search engines. These tools can generate content that is relevant to the target audience, informative, and engaging.

  • Personalized search results: AI is being used to personalize search results for individual users. This means that the results that a user sees will be tailored to their interests and search history. This can make it more likely that users will click on a website that is ranked high in the search results.

  • Image and video recognition: AI is being used to improve the way that images and videos are indexed by search engines. This means that images and videos will be more likely to appear in search results, which can be a valuable way to attract traffic to a website.

  • Chatbots: AI chatbots are being used to provide customer support and answer questions from users. This can free up SEO professionals to focus on other tasks, and it can also improve the user experience for visitors to a website.

Source: sas.com

Take a step back to see how deeply entrenched using AI to create content is in US businesses—in an industry that is just getting started. I started using Writesonic, an AI content writer, in 2021. I’m now using six AI applications on a daily basis and will likely pick up a couple more in the months ahead, showing how to incorporate AI into your business.

The following statistics demonstrate widespread adoption rates and trust that users at all levels of the organization are placing in artificial intelligence.

  • According to Insider Intelligence, 58% of marketers whose companies use generative AI for content creation said increased performance is the top benefit.
  • New market research commissioned by IBM revealed that global AI adoption grew steadily over the last year to 35 percent of those surveyed in 2022.
  • IBM research also revealed that AI growth is poised to accelerate as it matures, becoming more accessible and easier to implement.
  • According to CapGemini, 69% of executives believe AI will lead to the emergence of new job roles.
  • Executives expect customer engagement and satisfaction to improve by 9% within three years, based on the use of generative AI, as per CapGemini.

From Insider Intelligence on the matter of trust and AI: 75% of consumers trust content written by generative AI, and 52% of adults say they trust companies that use AI as much as they trust other companies, as per Ipsos.

AI-Generated Content: AI Tools Create Human-Like Content

AI tools are a valuable tool for businesses looking to boost their online presence and productivity. Adding these advanced systems to a digital content strategy platform results in high-quality articles, blog posts, and social media updates, forming a solid content marketing strategy. This makes AI tools an essential part of any content strategist’s toolkit.

AI tools use algorithms to analyze vast amounts of data and generate well-structured, informative content. This AI-driven content creation saves businesses time and resources while ensuring consistent and engaging content. The role of AI in content creation is becoming increasingly significant.

Understanding Google Authority and Its Importance for a Digital Content Strategy

Google authority refers to the credibility and trustworthiness of a website. It’s Google authority that determines a website’s ranking in search engine results pages (SERPs). Websites with high Google authority are more likely to appear on the first page of search results, attracting more organic traffic and potential customers.

Building Google authority is essential for online businesses, as it directly impacts their visibility and online success. A website with high authority becomes a go-to source of information, attracting inbound links from other reputable websites. These backlinks signal to Google that the website is trustworthy and deserves a higher ranking. Along the way, you’re being positioned as an expert.

AI and SEO: Content and Its Impact on Your Google Authority

With the rise of AI content, SEO is undergoing significant changes. AI tools can produce high-quality, SEO-friendly content at scale, helping businesses improve their search engine rankings and, ultimately, drive more organic traffic. This is a key part of any AI content strategy and SEO content strategy, marking a new era in AI content marketing.

AI-generated content is optimized for search engines, incorporating relevant keywords, meta tags, and other SEO best practices. These algorithms are constantly learning and adapting to the latest SEO trends, ensuring that the content they produce aligns with search engine algorithms’ requirements. This is the essence of using AI for content creation and AI content optimization, forming part of the latest content optimization strategies.

It’s critical to strike a balance between AI-generated content and human creativity. While AI writers excel at generating factual and data-driven content, humans still provide their unique perspectives and storytelling abilities. We’re still providing the connection that reaches people on an emotional level.

Can Google Detect AI-generated Content?

The jury may be out on that one. But just as important is that users will detect AI-generated content. AI-generated content is still made by machines. It lacks the examples, stories and emotions that make us want to keep reading and look forward to the next article. Even the best AI content writers produce stiff, uninteresting content. It takes human intervention to produce a successful article. This will change as we program our AI tools to reflect our own voices and writing styles.

Source: TopAI.tools

Benefits of AI: Tools for Content Creation

These are some ways AI tools can help with content creation:

  • Generate content at unprecedented speeds, allowing businesses to produce a high volume of articles and blog posts quickly.
  • Improve the quality of content. These algorithms are trained on vast amounts of data that include articles, research papers, and other relevant sources. By analyzing this information, AI tools can produce well-researched and factually accurate content.
  • Businesses maintain a consistent brand voice and style. Algorithms can be trained to mimic a particular brand’s tone and writing style, ensuring that the generated content aligns with the company’s values and messaging.

Case study: Successful Use of AI Dramatically Boosted Google Authority

A viral case study has become a bit of a classic from Jake Ward’s Twitter post about a website in the B2B SaaS/finance industry. These are the highlights.

If you want to grow from an SEO standpoint, you have to do your keyword research. You also have to know what your audience is keying into Google. 

  • For content creation, Jake used Byword.ai, and produced thousands of content pieces daily. He used ChatGPT 3.0, 3.5 and 4.0. The 4.0 version generated more creative and realistic text formats. It also carefully followed instructions and made sure that bots could crawl the site.
  • The sheer volume of content that Byword.ai can produce is staggering. Thousands of pieces daily, 300K monthly visitors, 750K monthly visitors after 12 months.
  • 4,000 keywords ranking in positions 1-3.
  • 13,000 keywords ranking in positions 4-10.

 

Jake used the 3-stage funnel strategy below:

  • Awareness: Scale content production with AI for generic top-funnel topics.
  • Consider: Human writers create personal experiences and emotions, especially for ranking content.
  • Convert: Rely on writers to convert readers.

While most of us likely don’t have the resources to support a project of this scale, the takeaway is that the AI tool produced results. The key was Jake’s doubling down with content strategy planning and content distribution strategy tools, which were integral to the content strategy creation and made this a successful project.

How to Leverage AI Tools to Improve Your Google Authority

 

Identify Your Target Audience and Their Interests and Pain Points 

This will help you write content that attracts organic traffic. If you haven’t created a customer persona, this is a good time to do it. It will help you identify your ideal client.

It Always Comes Down to Keyword Research

Identify relevant keywords and phrases that your audience is searching for and incorporate them into your content. AI tools can suggest relevant keywords and analyze their search volume and competitiveness.

There are many keyword research tools. Google’s keyword planner is free. I use Ahrefs. Moz is another high-performing keyword research tool. Choose one, get comfortable and learn to use it. It all starts with keyword research.

Ensure That Your Content Is Unique and Original 

Google hates duplicate content. It gets confused and ends up not ranking it at all. Duplicate copy is not just the content on your own site, but copy anywhere on the internet.

Create a Content Calendar to Keep You on Track 

Spend time each week on content planning. Identify the articles you can write and add them to your content calendar. Vary the topics and make sure they align with your niche.

Always Review Your Content

AI tools often come with built-in plagiarism checks, but it is still important to review the content manually to ensure its authenticity. Not all plagiarism checkers are equal. I used the plagiarism checker on my AI content writer and it came back negative. When I submitted the article, however, it came back to me showing plagiarism. Copyscape has become the industry standard, along with Grammarly. Use these tools if you’re sharing your article with another source.

Tips for Optimizing AI-Generated Content for Search Engines

While AI tools provide an efficient way to create content, it is essential to optimize the generated content for search engines using content strategy tools and strategic content planning, which can be informed by content performance analytics.

  • Include relevant keywords naturally throughout the content, ensuring they flow seamlessly within the text. Avoid keyword stuffing.
  • Craft compelling meta titles and descriptions that entice users to click on your content.
  • Break up content by creating subheadings, bullet points, and short paragraphs for readability.
  • Optimize images and other media elements by providing descriptive alt tags and optimizing file sizes. Images should be a maximum of 1200 pixels.
  • Regularly update and refresh your content to keep it relevant and up-to-date.

By following these content engagement strategies and incorporating content idea generation, you can maximize the potential of AI-generated content and improve your website’s visibility in search engine results.

Best AI Content Generator

What to look for when evaluating an AI writing tool:

  • Accuracy and quality of the generated content. Look for tools that produce coherent, well-structured, and grammatically correct content.
  • Customization options. Some AI writing tools allow you to train the algorithms on your specific brand voice and style, ensuring the content aligns with your company’s messaging.
  • Integration. Look for tools that seamlessly integrate with your existing content management system, making it easy to publish and manage the generated content.

Digital Content Strategy: A Balance of AI and Human-Written Content

  • Regularly review and edit the AI-generated content to ensure its accuracy and authenticity. Keep in mind that the AI tool is pulling content from a vast trove of data. That data can be incorrect and biased.
  • Use AI tools to automate repetitive content creation tasks, allowing your human writers to focus on more creative and strategic work. AI tools are great for something like a retail store with product descriptions. These are short and repetitive. There is a focus keyword for each description.
  • Monitor and analyze the performance of AI-generated content to identify areas for improvement and optimization. This industry is moving fast.

Conclusion: Embracing the Future of Content Creation with AI Tools

AI tools have the potential to revolutionize content creation. For businesses, this offers a way to improve their Google authority and attract more organic traffic through AI content development, AI content distribution, and AI content planning. This can be achieved by understanding the benefits of AI tools, optimizing the generated content for search engines, and incorporating AI tools into a comprehensive content strategy.

Without a doubt, the technology behind AI is quickly advancing, and AI algorithms will become even more sophisticated, enabling businesses to create highly engaging and valuable content. With the right approach and digital content strategy, AI tools can elevate your Google authority and position your business as a trusted source of information in your industry. And you’re the expert.

 

If you need a hand with optimizing your digital marketing strategy, we can help! At TechWyse Internet Marketing, we offer businesses of all sizes access to services that can take them to the top. From SEO and Paid Media to Content Marketing and Web Design. To book an appointment, call 866-208-3095 or contact us here.

Post By Janet Peischel (9 Posts)

Janet Peischel is a writer, digital media consultant and owner of Being Top of Mind. She is an SEO specialist, helping clients show up in search engines, optimizing content and building backlinks. She lives in Sonoma, California.

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