Author: Editor
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How brands can maximize consumer searches in the age of generative AI
The following is a guest piece written by Mike Welch, CEO of Captify. Opinion’s are the author’s own. For thousands of years, when people had questions they simply asked other people or went to the library. With the advent of search engines about 20 years ago, our ability to search for answers evolved and we…
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Revolutionizing Email Marketing with AI: What You Need to Know
Share Tweet Share Share Email Email marketing has long been a cornerstone of digital marketing strategies, providing businesses with a direct line to their customers. However, with the ever-growing volume of emails and the demand for personalized experiences, traditional email marketing techniques are no longer sufficient. Enter Artificial Intelligence (AI), which is transforming how businesses…
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What Is Collaborative CRM? Top Features and Benefits
Building a successful business requires more than just providing a good product or service; it demands a cohesive and well-coordinated approach to customer relationship management (CRM). This is where collaborative CRM comes into play. Collaborative CRM is a strategic approach that integrates sales, marketing and customer service functions to provide a unified view of customer…
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AI website building tools that every small business should be using
The best AI website builders are revolutionizing how small businesses build websites, making the process faster, easier, and more effective than ever before. By leveraging the power of AI, these innovative website builders enable you to quickly create professional, high-converting sites without needing to be a web design expert. In this guide, we list 7…
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Unlock Financial Success with Velocity Profits: Does It Deliver on Its Promises?
In today’s digital age, the allure of making money online has captured the attention of many aspiring entrepreneurs. With numerous platforms promising quick riches, it can be challenging to identify which ones are truly effective. Enter Velocity Profits, an affiliate marketing system developed by Chris Reader, is designed to guide novices and experienced marketers toward…
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Why Fairphone is communicating usability rather than sustainability
Reliability, long warranties, future-proofing and self-repair are all key messages in the smartphone brand’s marketing, leaving its ethical business model in the background. Should the big tech companies be worried? When Fairphone started in 2010, it didn’t have a phone to sell but rather was a project to raise awareness of the exploitative practice of…