Author: Editor

Selecting the Appropriate Technique As you will see, there are many techniques available for forecasting purposes, which makes it difficult for people to select the most appropriate technique. In fact, there is rarely one best technique for any given forecasting situation and manytimes it is advisable to use a combination of quantitative and judgmental techniques…

Artificial intelligence is at the centre of the Fourth Industrial Revolution. THE future of sales and marketing is here, and artificial intelligence (AI) is taking centre stage. For businesses in the Caribbean, the adoption of technology often lags behind global trends. Many organisations hesitate to integrate new tools into their operations because doing so requires…

Ultimately, the goal of competitive analysis is to help you predict what your competitors will do in the future. In some cases, the most important question is whether a competitor will respond to decisions you make. For example, will a competitor react if you enter a customer segment that the competitor presently serves? Or, will…

Share Tweet Share Share Email Digital marketing isn’t just a buzzword; it’s a genuine revenue driver. Did you know that businesses using digital marketing see 2.8 times more revenue growth than those that don’t? That’s a compelling stat, right? Whether you’re running a small business, starting a freelance career, or thinking of launching a full-scale…

Share Tweet Share Share Email   In the world of online business, affiliate marketing is one of the most popular and accessible ways to make money. Traditionally, people think of affiliate marketing as requiring a website to create and distribute content, but that’s not necessarily the case. With the rise of social media, video platforms,…

As we approach 2025, the digital marketing landscape continues to evolve at a rapid pace. To stay competitive and drive business growth, you need to adapt your strategies to emerging technologies and shifting consumer behaviors. This guide by Exposure Ninja explores key digital marketing approaches that will help you thrive in the coming years. In this…