Noteefy, a golf industry technology company serving more than 1,500 courses and resorts, has appointed Erica Espe as Vice President of Marketing & Growth and launched Noteefy Studio, a marketing services business designed to help golf operators increase bookings and revenue through data-driven campaigns and artificial intelligence.
Espe joins Noteefy from KemperSports, where she oversaw sales and marketing across more than 160 golf courses. She will lead growth initiatives for the company’s AI Booking Engine and its newly launched Studio business.
The expansion comes as Noteefy seeks to capitalize on changes in how golfers discover and book tee times, particularly through AI assistants and conversational search platforms.
According to Noteefy Insights data collected from more than 200 golf course websites, referral traffic from AI assistants increased 499% year over year during 2026, with ChatGPT accounting for approximately 90% of that traffic.
The figures reflect activity across the websites analyzed by Noteefy rather than the broader golf industry.
In October, the company introduced its AI Booking Engine, which enables golfers to search for, reserve and pay for tee times through AI platforms including ChatGPT, Claude, Grok and Muse, Meta’s personal AI agent.
According to Noteefy, reservations made through the system are entered directly into the participating course’s tee sheet at the operator’s own rates, allowing courses to maintain control over pricing and booking inventory.
“The rapid shift in AI-driven tee time discovery means operators need both innovative technology and the hands-on expertise from their partners to navigate this new environment,” said Jake Gordon, CEO and Co-Founder of Noteefy.
“Erica is a leading voice in the golf industry on technology and revenue management, having run sales and marketing at every level of a golf property, from a single course to one of the largest management companies in the country.”
Espe brings more than two decades of golf industry experience, including nearly 20 years at KemperSports.
She spent 13 years overseeing sales, marketing and food and beverage operations at Heron Glen Golf Course in New Jersey before advancing to broader leadership responsibilities across KemperSports’ portfolio.
Her subsequent work included developing sales, marketing and revenue strategies for golf courses and clubs, providing experience in both individual property operations and multi-course management.
At Noteefy, Espe will oversee the commercial development of Noteefy Studio, which combines marketing services with the company’s existing customer and revenue intelligence platform.
The new business assigns participating golf properties a dedicated marketing specialist who uses Noteefy Insights data and AI-enabled tools to develop and execute campaigns.
Studio’s services include email marketing, social media management, paid advertising, reputation management and website development.
The business is designed to support revenue opportunities beyond tee time bookings, including golf outings, memberships, resort packages, weddings, corporate events and food and beverage operations.
For courses without dedicated marketing personnel, Studio is positioned as an outsourced marketing function. For resorts and larger operators with existing teams, it provides additional analytical capabilities and campaign execution support.
The service also develops and manages websites designed for conventional search engines and AI-driven discovery platforms.
Its capabilities include search engine optimization, answer engine optimization tracking, website analytics, content development and lead generation.
The approach is intended to direct potential customers to golf courses’ own websites and booking systems rather than relying exclusively on third-party reservation channels.
Noteefy said Studio is already working with more than 75 golf courses. The company reported that participating clients have achieved green fee revenue increases of up to 21.6%, although it did not disclose the measurement period or provide broader performance results.
“I’ve been the customer Noteefy is built for,” Espe said. “Every operator wants to fill tee times, grow outings and events, and keep golfers coming back, with a lean team and too little time.”
“Noteefy is leading golf into AI booking. With Studio, we’re giving every course the people to put that technology to work.”
Noteefy’s broader technology portfolio includes its AI Booking Engine, Waitlist, Confirm, AI Pro Shop Assistant, Lead Management and Insights products.
The company reports that its platform is used by more than 1,500 golf courses and resorts, including 80 properties on Golfweek’s Top 200 Resorts list and nine of the 12 largest multi-course operators.
The launch of Studio expands Noteefy’s business beyond software tools into managed marketing services, allowing the company to combine booking technology, customer intelligence and campaign execution.
Espe’s appointment brings operating experience from a major golf management company as Noteefy seeks to increase adoption of its AI booking products and establish Studio as an additional growth business serving golf courses and resorts.
